Growth Marketing Manager

Marketing · Toronto, Ontario
Department Marketing
Employment Type Full-Time

Acadium started with the belief that anyone, anywhere, should be able to get the skills and experience they need to start their career without barriers like price, schedule, or location getting in their way. Acadium gives anyone the tools, support, and mentorship they need to launch their dream career. Acadium is the only platform that provides real work experience, accessible to everyone.

Acadium began in 2017 with a team of 3 co-founders: Richard Shaw, Marco Tundo, and Moe Abbas. Since then, they’ve attracted more than 100,000 student members and over 5000 businesses to connect through the apprenticeship marketplace. Our team is growing and looking for people who are motivated, intelligent, and committed to making education accessible to join our team.

What we value

  • Integrity - Be trustworthy in your actions
  • Care - Treat your teammates and our community as you would want to be treated
  • Curiosity - Ask questions. Always state your assumptions
  • Tenacity - Persevere when times are tough
  • Discipline - Be consistent in your actions
  • Ambition - Aspire to become better every day

What You'll Do

  • Run marketing campaigns and other growth initiatives end-to-end
  • Develop campaign strategies across our existing channels and test and experiment with new channels
  • Measure and assess performance of digital marketing campaigns against goals
  • Design, manage and continuously optimize our funnels using multi-channel marketing programs using SEO,SEM,PPC, content, email nurture campaigns, social media, referral and affiliate programs, copywriting and more.
  • Work with our product team to build growth loops into the Acadium experience

Are you the one?

You are a passionate about growth and love to get deep into the data. You are comfortable living and breathing the fast pace that is start-up life. You are self-motivated, have a high attention to detail, and a passion for crushing your goals. You are a strategic thinker who likes to execute quickly.You treat everyday as a learning opportunity. You live and breathe marketing metrics like CPC, CAC and LTV. Testing, iterating, collaborating and innovating come naturally to you. You are highly skilled at creating and implementing email, drip and other marketing programs to engage and drive referrals.

What you need

  • Experience with email marketing
  • 2+ years of experience in developing and scaling successful digital acquisition strategies for SaaS companies
  • Excellent communication skills, both oral and written
  • Solid work ethic and an ability to work autonomously
  • Creativity and a passion for data
  • A proven track record of successful campaigns

Acadium is built on the power of diversity. What you're capable of matters, the rest doesn’t.

Thank You

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  • Location
    Toronto, Ontario
  • Department
  • Employment Type